Our Services The Northstar Group, Inc. is a privately owned investment advisory firm whose principals are Henry Asher and Linda Ray. We pride ourselves on our ability to offer individualized advice to each of our clients. We do not have an investment “style,” because one size does not fit all. After more than three decades in this field, we’ve come to realize that doing our best work involves gaining a deep understanding of each client’s financial needs and planning goals. We do not fit our clients into any pre-conceived philosophy of investing. Instead, we build relationships. We’ve come to understand that the process of advising our clients often involves more art than science and we try to communicate this to our clients. We’ve also learned that if the path to financial dignity is paved with rational investment behaviors, then a large part of our job as advisors is helping our clients avoid mistakes. Guiding our clients to make wise decisions is often every bit as important as uncovering financial gems for their portfolios. We are extraordinarily fortunate to have long-term advisory relationships with many of our clients and we view each prospective client through that lens. We ask ourselves, can we provide value, spanning multiple market eras and guide this client’s finances throughout their lives?